Monthly Strategy Brief
Client: Summit Comfort Heating & Air (sample business)
The month at a glance · sample data
18
Posts published
2
Video shorts
+41%
Engagement vs prior mo.
63
Profile actions (GBP)
What worked
- +Urgency-framed Reels outperformed every other format. The "your furnace already knows" hook drove the month's top saves.
- +Review showcase posts on GBP drove the most profile actions. Real customer words beat brand claims again.
- +Tuesday and Saturday mornings were the strongest posting windows on IG.
What we learned
- →Price-led posts underperformed across all platforms. Retiring the angle for now.
- →The winning trigger was loss aversion, not humor. November reuses the trigger with fresh hooks. No hook from the last 6 months repeats.
- →Your edit pattern favors shorter captions. The engine has adjusted its default length for your brand.
Next month's plan
- 01Double down on loss-aversion hooks in Reels with 3 fresh openers. Zero hook repeats from the trailing 6 months.
- 02Two new review showcase posts from October's 5-star reviews, cleared for use.
- 03Shift 2 posts into the Tuesday and Saturday morning windows.
- 04Winter maintenance promo (from your Oct 14 meeting notes) leads week one.